B2Channel is the independent consulting practice of Diego Barroso.
Focused on Marketing, Digital Business, Growth and E-commerce.
About Diego
I’m a Marketing and Digital Business professional with 20+ years of experience across multinational, entrepreneurial and consulting environments.
I spent nearly a decade at Nestlé in global and Iberian roles across Digital Transformation, eBusiness, Customer Experience and Digital Growth.
My experience includes leading international digital and e-commerce projects across 60+ markets, CRM and first-party data transformation, customer acquisition, digital ecosystems, partnerships and cross-functional initiatives involving Marketing, Business, Data and Technology.
Before Nestlé, I founded and scaled a digital marketing agency across Barcelona and London, building a portfolio of 30+ clients, leading business development, sales, P&L and a team of consultants before completing the sale of the business.
Why work with me
From corporate strategy to hands-on execution
My background gives me a perspective that combines three different worlds:
• Multinational experience — managing complex stakeholders, international projects and large-scale digital ecosystems.
• Entrepreneurial experience — building a business, acquiring clients, managing P&L and turning opportunities into revenue.
• Hands-on consulting — working directly with companies to define strategies, launch initiatives and solve real business challenges.
This allows me to move comfortably between strategy and execution, helping teams define what to do, how to prioritize it and how to make it happen.
Ways of working
A flexible way of working
B2Channel operates as an independent consulting practice, collaborating with specialist partners when projects require additional capabilities.
Depending on the challenge, support can range from strategic advisory and project leadership to ongoing fractional support or hands-on execution.
Areas of expertise
Marketing & Growth
Digital Transformation & eBusiness
Customer Experience & CRM
E-commerce & D2C
Marketplaces & Amazon
First-Party Data
Go-to-Market & Market Entry
Business Development & Partnerships
Digital Project Management