Marketing, Digital Business & E-commerce Consulting
Turning growth opportunities into scalable business.
I help companies define and execute marketing, growth, digital transformation, eBusiness and e-commerce strategies — connecting business, customers, data and technology. M
Marketing & Growth | CX & CRM | eBusiness & E-commerce | Digital Transformation | Business Development
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https://www.linkedin.com/in/barrosodiego/
From strategy to execution
Many companies know where they want to grow, but need senior support to translate business opportunities into an actionable digital roadmap.
I combine strategic advisory with hands-on execution, helping companies connect marketing, commercial objectives, customer experience, data and technology.
My background combines multinational leadership, entrepreneurship and consulting experience across B2B and B2C environments.
20+years
Marketing & Digital Business Experience
60+markets
International Digital Projects
30+clients
Entrepreneurial & Consulting Experience
Senior experience.
Hands-on execution.
I'm Diego Barroso, a Marketing and Digital Business professional with 20+ years of experience across multinational, entrepreneurial and consulting environments.
Before launching my current consulting activity, I spent nearly a decade at Nestlé in global and Iberian roles across Digital Transformation, eBusiness, Customer Experience and Digital Growth.
Earlier in my career, I founded and scaled a digital marketing agency across Barcelona and London, building a portfolio of 30+ clients and leading strategy, sales, P&L and a team of consultants before completing the sale of the business.
Today, I bring those perspectives together to help companies turn marketing and digital opportunities into practical growth initiatives.
Marketing & Growth Strategy
Define where and how to grow, connecting marketing strategy with measurable business objectives.
• Growth strategy
• Customer acquisition
• Go-to-market & market entry
• Performance marketing
• Partnerships & commercial development
Digital Transformation & eBusiness
Turn fragmented digital initiatives into a connected ecosystem aligned with business priorities.
• Digital strategy & roadmaps
• Customer Experience & journeys
• CRM & first-party data
• MarTech and digital ecosystems
• Business–Technology coordination
• Digital project management
E-commerce and Marketplaces
Launch, optimize and scale direct and marketplace channels with a business-first approach.
• E-commerce & D2C strategy
• Amazon Marketplace
• Marketplace entry & expansion
• Channel and partner strategy
• Conversion optimization
• Performance & profitability
Business Development & Partnerships
Identify and develop new routes to growth through channels, partners and commercial opportunities.
• Business development
• B2B & B2C opportunities
• Strategic partnerships
• New channels
• Market-entry models
• Commercial development
